Strategy

10 Ps of Marketing

Throughout my career, I've used the original four (4) Ps (Product, Price, Place [...]

By Stephen Wayhart|2012-08-04T22:40:03+00:00August 4th, 2012|Featured, Marketing, Marketing Execution, Strategy|Comments Off on 10 Ps of Marketing

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How to Get Your Pricing Right

I've always been a big fan of Tom Peters of 'In Search of [...]

By Stephen Wayhart|2012-07-20T11:09:25+00:00July 20th, 2012|Featured, Premium Brands, Pricing, Product Marketing, Strategy|Comments Off on How to Get Your Pricing Right

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Target's Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot [...]

By Stephen Wayhart|2011-11-28T16:59:13+00:00November 28th, 2011|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Comments Off on Target's Super Black Friday Ad Campaign

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BrandMill Helps 86 Breast Cancer

For nearly 10 years, we've been a supporter of the American Cancer Society [...]

By Stephen Wayhart|2011-10-30T22:32:00+00:00October 30th, 2011|Advertising, Brand Leadership, Branding, Cause Marketing, Featured, Featured Home, Non Profit Marketing, Public Relations, Social Media, Strategy|Comments Off on BrandMill Helps 86 Breast Cancer

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Pittsburgh's Priory Hotel New Wing Celebration

We love working on Grand Openings, Grand Re-Openings, New Product Launches and more! [...]

By Stephen Wayhart|2011-10-27T15:07:54+00:00October 27th, 2011|Branding, Featured, Featured Home, Hospitality, Marketing Execution, New Product Marketing, Public Relations, Restaurants/Hospitality, Strategy|Comments Off on Pittsburgh's Priory Hotel New Wing Celebration

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Thanks for Making a Dent in Our Universe

Our world lost a great man yesterday - Steve Jobs. Jobs impacted my [...]

By Stephen Wayhart|2011-10-06T06:31:58+00:00October 6th, 2011|Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Strategy, Uncategorized|Comments Off on Thanks for Making a Dent in Our Universe

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Remembering Where You Came From

In marketing circles today, all the rage is about being 'authentic' and 'transparent.' [...]

By Stephen Wayhart|2011-10-03T12:15:37+00:00October 3rd, 2011|Brand Leadership, Branding, Featured, Strategy|Comments Off on Remembering Where You Came From

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Pirates Miss PNC Park Anniversary Tag

Your birthday.  Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

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Social Media is a Must for SMB Marketers

I stumbled across this article that proclaimed 'Social media not a 'must' for [...]

By Stephen Wayhart|2011-07-30T22:26:56+00:00July 30th, 2011|Featured, SMB, SME, Social Media, Strategy|Comments Off on Social Media is a Must for SMB Marketers

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How High is Up

“True nobility is not about being better than anyone else, it's about being [...]

By Stephen Wayhart|2011-07-23T09:31:02+00:00July 23rd, 2011|Brand Leadership, Entrepreneurship, Excellence, Featured, Leadership, Marketing Execution, Strategy|Comments Off on How High is Up

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