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Monthly Archives: June 2008

Home/2008/June

Auto Industry Speeds Up Online Spending

I worked for several years in the early 80's in automotive marketing and [...]

By Steve Wayhart|2008-06-30T11:18:00+00:00June 30th, 2008|Automotive, Internet/Interactive Marketing|Comments Off on Auto Industry Speeds Up Online Spending
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50 Most Influential Brands

To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, [...]

By Steve Wayhart|2008-06-27T11:13:00+00:00June 27th, 2008|Brand Leadership, Branding, Premium Brands|Comments Off on 50 Most Influential Brands
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Apple's Spectacular Service

It took me nearly 25 years of my professional life to become an [...]

By Steve Wayhart|2008-06-25T15:28:00+00:00June 25th, 2008|Branding, Customer Loyalty, Customer Service Experience, Experiential Marketing, Marketing, Sales|Comments Off on Apple's Spectacular Service
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Pizza Hut Makes Pasta To Go

The Pizza Wars are really heating up in the $37 billion industry as [...]

By Steve Wayhart|2008-06-23T15:12:00+00:00June 23rd, 2008|New Product Marketing, Restaurants/Hospitality|Comments Off on Pizza Hut Makes Pasta To Go
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Make Your Email Greeting a Welcoming One

Do you know ho to make your email more welcoming? Kristina Knight has [...]

By Steve Wayhart|2008-06-20T14:12:00+00:00June 20th, 2008|Email Marketing|Comments Off on Make Your Email Greeting a Welcoming One
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Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off on Sampling is the New Mass Medium
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Your 1-to-1 Marketing Future

It's a tough being a Marketer with everything changing around us and its [...]

By Steve Wayhart|2008-06-16T00:54:00+00:00June 16th, 2008|