Consumer Behavior Archives - BrandMill

How to Build Trust in Brand You

Regardless of your political party affiliation or candidate preference for the USA Presidential [...]

By Stephen Wayhart|2013-02-25T12:12:26+00:00February 25th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off

How to Build Brand Likeability

There are quite a few marketing lessons you can learn from the USA [...]

By Stephen Wayhart|2013-02-24T12:31:57+00:00February 24th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off

60 Free Local Business Online Directories

A great profitable step to take on your way to total local market [...]

By Stephen Wayhart|2012-07-27T14:19:49+00:00July 27th, 2012|Advertising, Brand Leadership, Consumer Behavior, Featured, Marketing 3.0, Marketing Execution, Search Engine Optimization & Marketing, Web Site Marketing, Web/Tech|Comments Off

The Marketing Man Who Hates Advertising

The headline in this post comes from a comment that great client and [...]

By Stephen Wayhart|2012-02-05T14:12:52+00:00February 5th, 2012|Advertising, Analytics, Awards, Brand Leadership, Branding, Consumer Behavior, Featured, Holiday Marketing, Marketing Rock Star, Product Marketing, Restaurants/Hospitality, ROMI, Sales, Social Media, Television, Word of Mouth Buzz|Comments Off

Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign [...]

By Stephen Wayhart|2011-09-26T06:35:48+00:00September 26th, 2011|Advertising, Branding, Consumer Behavior, Featured, Marketing, Marketing Execution, Product Marketing, Television|Comments Off