Test Marketing Archives - BrandMill

You Need a Marketing Invention Factory

A little over a year ago, I toured the Fort Myers, FL winter [...]

By Stephen Wayhart|2011-03-19T10:31:37+00:00March 19th, 2011|Automotive, Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Innovation, Test Marketing|Comments Off

How to Improve Your Email Marketing Results

Email keeps rocking on as the killer app in online marketing (per DMA [...]

By Stephen Wayhart|2010-10-12T08:00:38+00:00October 12th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Social Media, Strategy, Test Marketing, Web 3.0|Comments Off

$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart|2010-05-16T23:21:49+00:00May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing,