Global/International Marketing Archives - BrandMill

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

Show and Tell More to Sell More

Just got back in town to Pittsburgh, from two glorious weeks throughout Italy [...]

By Stephen Wayhart|2011-05-28T13:12:52+00:00May 28th, 2011|Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Hospitality, Merchandising, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Speak for Yourself

I've always been amazed (OK and maybe a little bit jealous) at the [...]

By Stephen Wayhart|2011-03-15T11:19:42+00:00March 15th, 2011|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Global/International Marketing, Insurance, ROMI|Comments Off

9.12 Marketing Lessons

Today marks a special day for all Americans, the 9th anniversary of 9.11. [...]

By Stephen Wayhart|2010-09-11T14:48:09+00:00September 11th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Improve the World, Leadership, Religion, Strategy|Comments Off

Marketing 3.0 – Kotler's New Values Based Model

Since graduating from college, I voraciously read a new marketing book every 10 [...]

By Stephen Wayhart|2010-06-13T08:53:29+00:00June 13th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Green Marketing, Improve the World, Innovation, Leadership, Marketing,