Sports Marketing Archives - BrandMill

Iron City beer plays ball with Pittsburgh's sports teams

Here's a nice story that the Pittsburgh Post-Gazette recently ran about our BrandMill [...]

By Stephen Wayhart|2014-09-29T00:28:14+00:00September 29th, 2014|Brand Leadership, Branding, Consumer Marketing, Featured, Food and Drink, Sports Marketing|Comments Off

Super Bowl Ads Fumble Every Year

Every year when the Super Bowl rolls around, I'm offended by the 'professionals' [...]

By Stephen Wayhart|2014-02-02T13:46:12+00:00February 2nd, 2014|Advertising, Featured, Sports Marketing|Comments Off

Immaculate Reception Marketing Memories

Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, [...]

By Stephen Wayhart|2012-12-22T17:19:27+00:00December 22nd, 2012|Advertising, Featured, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Sports Marketing, Strategy, Word of Mouth Buzz|Comments Off

Pirates Miss PNC Park Anniversary Tag

Your birthday. Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

NHL Scores Clutch Marketing Goal

Growing up in the city of Pittsburgh in the 60's and 70's, hockey [...]

By Stephen Wayhart|2010-05-02T17:10:46+00:00May 2nd, 2010|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Mobile Marketing, Social Media, Sports Marketing, Television, Web Site Marketing|Comments Off

All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By Stephen Wayhart|2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation,