MarketingSherpa’s Great Minds newsletter has delivered expert examples and analysis on a broad range of marketing topics. We always pushed to make its content relevant to both consumer-marketing and B2B companies.

This coming year, we will be transitioning Great Minds to the Inbound Marketing newsletter. We will continue writing top-quality content for both consumer marketing and B2B readers.

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Inbound marketing is a broad discipline that covers tactics and strategies to attract customers to your company without paid advertising. Related topics include:
o Content marketing with blogs, webinars, whitepapers and more
o Search engine optimization
o Social media marketing
o Landing page optimization and website testing
o Analytics and analysis

These tactics have greatly increased in prominence over the last five years. They’ve helped marketers achieve stronger results without drastically increasing their budgets — because they do not require paid media.

The coming issues of this newsletter w