Marketing isn’t everything, but everything is marketing

By |September 23rd, 2020|Categories: Uncategorized|

A lot of brands are confused when it comes to marketing. Marketing is simply persuading someone to take action. And, it can take on a wide variety of forms. It’s not just paid advertising. In fact, paid advertising should maybe be the last thing you do to promote your brand [...]

Opportunities Abound in Every Crisis

By |March 17th, 2020|Categories: Uncategorized|

Take this special time to maximize the opportunities before you such as spending valuable time with your family and embrace the value of simple things. Take care of your body and rest, work out and eat cleaner. Take care of your business or side hustle by planning, creating and innovating. [...]

How to Build a Great Brand & Why It Matters

By |June 6th, 2019|Categories: Brand Leadership, Branding, Seminars & Workshops|

Check out BrandMill's Stephen Wayhart's brand building workshop at the Duquesne University Small Business Development Center's Entrepreneurial Growth Conference on Thursday, June 6, 2019. This is the largest event of it's kind in the Pittsburgh Region. If you're attending, be sure to stop by because it will be well worth your time! You [...]

12 Pricing Models You Should Know

By |June 4th, 2019|Categories: Pricing|

Raising prices is the easiest, simplest and least expensive way to profitably increase sales! However, most brands miss a huge opportunity to price for profit because they typically price their products and services per the traditional cost-plus mark-up model and never consider these other 10+ ways to find their right price! [...]

Old School Purpose Driven Marketing Works

By |June 2nd, 2019|Categories: Non Profit Marketing|

There are lots of great companies today that are in the business of doing well by doing good things and brands such as Ben & Jerry's, Patagonia and Tom's Shoes quickly come to mind. But, it's nothing new, but needed more than ever becuse customers demand it! We're big believers [...]