When was the last time you were truly ‘WOWED?”
I bet you remember the moment because it probably doesn’t happen often.
And, I’ll bet you’ll agree that there’s a depressing lack of “WOW” today!
Merely doing satisfactory things for satisfied customers, friends, or family is a ‘greens fee’ today.
Meaningful or game-changing technology (think iPhone, Tesla) can wow people, but innovation is expensive and never a guarantee of success for brands.
So many of us can wow our friends, family, and customers with simple things that are easy and inexpensive to do.
A key element of succeeding is to make it a habit, plan for it, and make it part of your process and brand’s DNA.
To make a long-lasting impact in your relationships—personal or professional—you have to really ‘bring it” these days.
It’s the best way to get others to remember you and to spread your good word to others.
And sadly, the majority of us do not.
We do the least required to get along and wake up wondering why our relationships ended.
A lot of relationships break up because of a lack of wow and mutual appreciation.
So, how do you wow?
We find that it’s best for our marketing consulting brand to practice and plan to wow.
What works great is for us to bake a little wow into our marketing processes so we don’t forget about how to wow.
That is, we work hard to review our tasks in front of and behind us to see if we have any wow opportunities and then take steps to take advantage of them.
Here are 30+ inexpensive ways you can wow people now and get ahead in your business and life.
- Say “yes” often.
- Guarantee results.
- Be quick to respond.
- Inspire others to action.
- Be kind, nice, and courteous.
- Be gracious. Express gratitude.
- Smile and maintain eye contact.
- Find ways to surprise and delight.
- Send handwritten thank-you cards.
- Offer options instead of mandates.
- Anticipate others needs and satisfy them.
- Add value. Give more than expected.
- Provide individualized customer service.
- Be in the moment, focused, and actively listen.
- Write notes when taking input and directions.
- Have manners; say ‘’please” and “thank you.
- Be enthusiastic, optimistic, happy, and pleasant.
- Be sincerely grateful and humble about your successes.
- Prove your concern with exacting attention to detail.
- Be welcoming, approachable, reachable, and hospitable.
- Offer customers something they didn’t know they needed.
- Follow-up regularly to build relationships; reach out first.
- Follow up when they least expect it.
- Be organized, clean, and stress-free—a welcome, caring refuge.
- Reward friendship and loyalty with unexpected acts of added value.
- Get feedback after your actions and provide service “after the sale.”
- Find out what’s been bothering someone and customize your solution.
- Be calm, empathetic and accept responsibility when you fail or lose.
- Do ‘remark’able signature work with the basics and in any encounter.
- Be trustworthy; keep your promises; and respect others in their absence.
- Keep your promises—do what you said you were going to do—in fact, underpromise and overdeliver.
- Freely share helpful insights and knowledge.
- Always follow the “Golden Rule.”
One more thing.
If you sell a product, an easy way to wow is to look at it and honestly ask yourself, “Is our product Instagrammable?”
Like this milkshake
Do you have any to add?
We’re far from perfect; that’s why lists like these help us.
Try just two or three this week, or try one a day for 30 days, and we’ll bet that you’ll see an immediate positive impact on your relationships.
Sure, these wow tips might be common, but like most common things, they work, but they’re easily overlooked, forgotten, and opportunities become lost.
Lastly, speaking about common things, remember this quote by Henry John Heinz, “To do a common thing, uncommonly well, brings success.” – yes, that Heinz!
