The Importance of Elevating Customer Experiences
In the fast-paced business world, where innovation and disruption are constant companions, it's easy to overlook the timeless truth that customer experience reigns supreme. Today, more than ever, brands that prioritize the customer journey are the ones that succeed in the long run. The question isn't whether you should focus [...]
How you can help Ukraine
As this terrible unprovoked invasion of Ukraine by Russia rages, the humanitarian costs are soaring. According to the United Nations, 2 million people have fled Ukraine since the start of Russia's assault. If you're looking for ways to help the Ukrainian people, please find 55 organizations below that are doing [...]
Marketing isn’t everything, but everything is marketing
A lot of brands are confused when it comes to marketing. Marketing is simply persuading someone to take action. And, it can take on a wide variety of forms. It’s not just paid advertising. In fact, paid advertising should maybe be the last thing you do to promote your brand [...]
Opportunities Abound in Every Crisis
Take this special time to maximize the opportunities before you such as spending valuable time with your family and embrace the value of simple things. Take care of your body and rest, work out and eat cleaner. Take care of your business or side hustle by planning, creating and innovating. [...]
How to Build a Great Brand & Why It Matters
Check out BrandMill's Stephen Wayhart's brand building workshop at the Duquesne University Small Business Development Center's Entrepreneurial Growth Conference on Thursday, June 6, 2019. This is the largest event of it's kind in the Pittsburgh Region. If you're attending, be sure to stop by because it will be well worth your time! You [...]
12 Pricing Models You Should Know
Raising prices is the easiest, simplest and least expensive way to profitably increase sales! However, most brands miss a huge opportunity to price for profit because they typically price their products and services per the traditional cost-plus mark-up model and never consider these other 10+ ways to find their right price! [...]