ROMI Archives - BrandMill

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

How to Think and Plan for Christmas in July

Did you notice the number of brands that celebrated promotions this month with [...]

By Stephen Wayhart|2012-07-27T13:31:45+00:00July 27th, 2012|Brand Leadership, Featured, Marketing, Marketing Execution, ROMI|Comments Off

The Marketing Man Who Hates Advertising

The headline in this post comes from a comment that great client and [...]

By Stephen Wayhart|2012-02-05T14:12:52+00:00February 5th, 2012|Advertising, Analytics, Awards, Brand Leadership, Branding, Consumer Behavior, Featured, Holiday Marketing, Marketing Rock Star, Product Marketing, Restaurants/Hospitality, ROMI, Sales, Social Media, Television, Word of Mouth Buzz|Comments Off

Speak for Yourself

I've always been amazed (OK and maybe a little bit jealous) at the [...]

By Stephen Wayhart|2011-03-15T11:19:42+00:00March 15th, 2011|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Global/International Marketing, Insurance, ROMI|Comments Off

Don't Waste Your Marketing Dollars

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I [...]

By Stephen Wayhart|2011-02-08T13:53:48+00:00February 8th, 2011|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|Comments Off

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