How to Get People to Join Your Cause or Brand
There's an old saying in cause marketing which is, "People don't join causes, [...]
A Renaissance in Marketing is Needed
A Renaissance in Marketing is needed today..a rebirth! When the Renaissance swept through [...]
Trusted Word of Mouth Packs 50X More Punch
...than lower level recommendations and these trusted sources are typically friends or family [...]
Marketing 3.0 – Kotler's New Values Based Model
Since graduating from college, I voraciously read a new marketing book every 10 [...]
Give the Finger Test to Your Work
A guy rushes into a hospital's emergency room with blood gushing out of [...]
Erik Qualman's Social Media Revolution Part Deux
I'm a big fan of Erik Qualman and his Social Media Blog Socialnomics. [...]