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Monthly Archives: June 2010

Home/2010/June

How to Get People to Join Your Cause or Brand

There's an old saying in cause marketing which is, "People don't join causes, [...]

By Stephen Wayhart|2010-06-28T15:02:14+00:00June 28th, 2010|Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Excellence, Featured, Improve the World, Leadership, ROMI|Comments Off on How to Get People to Join Your Cause or Brand
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A Renaissance in Marketing is Needed

A Renaissance in Marketing is needed today..a rebirth! When the Renaissance swept through [...]

By Stephen Wayhart|2010-06-18T16:05:42+00:00June 18th, 2010|Brand Leadership, Branding, Entrepreneurship, Excellence, Featured, Marketing 3.0, Marketing Rock Star, Public Relations|Comments Off on A Renaissance in Marketing is Needed
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Trusted Word of Mouth Packs 50X More Punch

...than lower level recommendations and these trusted sources are typically friends or family [...]

By Stephen Wayhart|2010-06-14T06:04:20+00:00June 14th, 2010|Advertising, Analytics, Brand Leadership, Featured, Word of Mouth Buzz|Comments Off on Trusted Word of Mouth Packs 50X More Punch
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Marketing 3.0 – Kotler's New Values Based Model

Since graduating from college, I voraciously read a new marketing book every 10 [...]

By Stephen Wayhart|2010-06-13T08:53:29+00:00June 13th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Green Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Strategy|1 Comment
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Give the Finger Test to Your Work

A guy rushes into a hospital's emergency room with blood gushing out of [...]

By Stephen Wayhart|2010-06-13T00:04:04+00:00June 13th, 2010|Featured, Premium Brands, Pricing, Strategy|Comments Off on Give the Finger Test to Your Work
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Erik Qualman's Social Media Revolution Part Deux

I'm a big fan of Erik Qualman and his Social Media Blog Socialnomics. [...]

By Stephen Wayhart|2010-06-12T17:24:27+00:00June 12th, 2010|