Automotive

How to Ensure Flawless Execution

Effective strategy and flawless execution are inseparable. You cannot have a great strategy [...]

By Stephen Wayhart|2014-03-02T22:12:30+00:00March 2nd, 2014|Automotive, Customer Satisfaction, Customer Service Experience, Excellence, Featured|Comments Off on How to Ensure Flawless Execution

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Colussy Chevrolet's Place in Americana

Chevrolet will be kicking off a huge celebration in early November for its [...]

By Stephen Wayhart|2011-10-14T17:12:46+00:00October 14th, 2011|Advertising, Announcements, Automotive, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Featured Home, Leadership, Marketing, Marketing Rock Star, Public Relations|Comments Off on Colussy Chevrolet's Place in Americana

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You Need a Marketing Invention Factory

A little over a year ago, I toured the Fort Myers, FL winter [...]

By Stephen Wayhart|2011-03-19T10:31:37+00:00March 19th, 2011|Automotive, Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Innovation, Test Marketing|Comments Off on You Need a Marketing Invention Factory

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Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart|2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

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Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership,