BM BLOG chevy_volt_230mpg.03Caught this story on this morning about the new Chevy Volt that can get up to 230 mpg! Talk about high voltage marketing!

I’m sure most if not all of you have cut expenses – especially marketing expenses to the bone – but what have you done to make your brand truly remarkable through innovation?

I truly believe in gamechangers like the Chevy Volt! What can you do – rather, what will you do to create a gamechanger for your brand, service, career etc.,?

If you do, you’ll reap dividends for years to come and be able to say with pride, “Recession be damned!”