Guilty on All Three Counts
NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]
Email Marketing to Double by 2014
Forrester says that by 2014 (see Advertising Age article), you and most of [...]
Modern Family Marketing Rocks
...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]
You Take Dollars to the Bank
...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]
Email Timing and Testing Best Practices
For our clients, I find that emailing campaigns early in the morning and [...]