April 2010 - BrandMill

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April 2010 - BrandMill

Guilty on All Three Counts

NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]

By Stephen Wayhart|2010-04-20T07:04:08+00:00April 20th, 2010|Analytics, Consumer Behavior, Consumer Marketing, Featured, Media, Television, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off

Email Marketing to Double by 2014

Forrester says that by 2014 (see Advertising Age article), you and most of [...]

By Stephen Wayhart|2010-04-15T06:59:22+00:00April 15th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, Web 3.0|Comments Off

Modern Family Marketing Rocks

...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]

By Stephen Wayhart|2010-04-11T11:26:13+00:00April 11th, 2010|Advertising, Analytics, Boomers, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Men, Product Marketing, Strategy, Target Marketing, Trends, Women|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments

Lt. Col. Allen West – A Marketer's Dream

I don't have many favorite politicians - check that - I don't have [...]

By Stephen Wayhart|2010-04-06T10:27:14+00:00April 6th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Direct Marketing, Experiential Marketing, Featured, Internet/Interactive Marketing, Leadership, New Product Marketing, Non Profit Marketing, Political Marketing, Premium Brands, Product Marketing, Public Relations, Startups, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off

Square Watermelon Marketing Innovation

I suppose with all the beautiful newness and growth that Spring brings, I [...]

By Stephen Wayhart|2010-04-05T06:16:32+00:00April 5th, 2010|Advertising, Brand Leadership, Design, Featured, Ideas, Innovation, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing|Comments Off

Happy Easter

I pray you and your family have a blessed Easter and beautiful Spring.

By Stephen Wayhart|2010-04-04T10:09:56+00:00April 4th, 2010|Featured, Holiday Marketing|Comments Off

Small Biz Benefits of Social Media

If you're feeling confused about the benefits of social media marketing, uninterested or [...]

By Stephen Wayhart|2010-04-03T05:50:29+00:00April 3rd, 2010|Brand Leadership, Consumer Marketing, Featured, Internet/Interactive Marketing, Leadership, Mobile Marketing, Social Media, Web 3.0|4 Comments

American Idol's One Big Marketing Lesson

I've never been one to watch much TV and running your own company [...]

By Stephen Wayhart|2010-04-02T08:44:52+00:00April 2nd, 2010|Brand Leadership, Branding, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Strategy, Word of Mouth Buzz|Comments Off