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Monthly Archives: April 2010

Home/2010/April

Guilty on All Three Counts

NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]

By Stephen Wayhart|2010-04-20T07:04:08+00:00April 20th, 2010|Analytics, Consumer Behavior, Consumer Marketing, Featured, Media, Television, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off on Guilty on All Three Counts
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Email Marketing to Double by 2014

Forrester says that by 2014 (see Advertising Age article), you and most of [...]

By Stephen Wayhart|2010-04-15T06:59:22+00:00April 15th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, Web 3.0|Comments Off on Email Marketing to Double by 2014
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Modern Family Marketing Rocks

...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]

By Stephen Wayhart|2010-04-11T11:26:13+00:00April 11th, 2010|Advertising, Analytics, Boomers, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Men, Product Marketing, Strategy, Target Marketing, Trends, Women|Comments Off on Modern Family Marketing Rocks
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You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off on You Take Dollars to the Bank
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Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments
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Lt. Col. Allen West – A Marketer's Dream

I don't have many favorite politicians - check that - I don't have [...]

By