Life's a Pitch and Then You Buy!
I enjoyed reading this article in the LA Times about Billy Mays whose loud, enthusiastic, direct response pitches for brands such as OxiClean, Kaboom and more have made this Pittsburgh native a millionaire and "the most successful direct-response
salesman in TV history."
As a marketer, I've followed guys like Mays and Ron Popiel (even read his book) and I've admired how they can sell! Mays' deliver is always interesting to me, although his loud voice upsets my wife – I know what he does works because of the number of products he represents – net, he'd not be on the air if he wasn't moving products. And, now Mays' is starring in a realith show called "Pitchmen" which debuts April 15th on the Discovery Channel.
The lesson Mays, Popiel and others like them have mastered is something you can too. It's something you learned way back in Kindergarten and that's the skill of "Show and Tell."
Successful pitchmen like Mays knows that if you can repeatedly demonstrate clearly and consistently (hears wears the same outfit in every pitch) why your product or service works better than others you will win more sales – simple as that.
The next time you go on a sales call, make sure you're prepared to Show and Tell Well!
I guarantee you'll close more business than if you simply "Telled Well!"