My father told me many times when I was young that God game me two ears and one mouth for a reason…to listen! In my early days in marketing, while doing marketing research, I came across a great quote from Frederick the Great, “I can excuse being defeated but never being surprised.” And, I agree with him too. For, in this day and age of the Internet and social media there is so much free and easy information at your fingertips that it’s inexcusable for being surprised much less shocked about anything.

However the tough thing with information for me and so many others these days is organizing it into actionable data.

Here is a list of more than 100 listening and learning tools we’ve organized for our firm and use for reference. So much these days is made about content creation and publishing in social media – which I agree with – however, not enough effort is made about tools to speed up your research efforts with brand listening and competitive intelligence tools.

I hope this post helps you become a better marketer and feel free to use and add to the list because it’s certainly not exhaustive. And, remember one final quote:

When you take information from one competitor it’s called stealing.
When you take information from more than two competitors it’s called research.
Anonymous

Here’s our list of 100 Social Media Listening and Learning Tools

  1. 123People. 123people searches for people related information publicly available on the Internet. Through its proprietary search algorithm, 123People helps you tfind name related information consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles and more for free.
  2. 48ers. This free search engine searches conversations through different social networks, including Facebook, Twitter and more to uncover what people are saying about topics and brands.
  3. Addictomatic. Addictomatic searches the best LIVE sites on the web for the latest news, blog posts, videos and images. Keeping up with the hottest topics.
  4. Alltop. Guy Kawasaki’s Alltop is the “online magazine rack” of the web. We love it.
  5. Alterian SM2. A business intelligence product that allows you to access customer thoughts and opinions. You can find data from social media channels to monitor your brand on blogs, message boards/forums, microblogs, wikis, video/photosharing, social networks, classified sites, and review sites.
  6. Backtype. Helps brands measure their social engagement.
  7. Bing. A free web search engine from Microsoft that finds and organizes the answers you need so you can make faster, more informed decisions.
  8. Blog Perfume. Provides WordPress users both free and paid for resources including all the useful WordPress themes, plugins, and blogging resources for pro-bloggers.
  9. BlogPulse. Free search engine for Blogs that also discovers trends on daily activity in the blogosphere
  10. BoardReader. Free search engine that allows users to search for keywords in posts and titles of online forums and search multiple message boards simultaneously.
  11. BoardTracker. Forum search engine, message tracking and instant alerts system, provides relevant info quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.
  12. Cision (CisionPoint). CisionPoint is a PR and media solutions, technologies and services offering powered by the world’s largest media database. With CisionPoint, you get the ability to plan your campaign, connect with your audience, monitor your coverage, and analyze your results, all from one place.
  13. coComment. coComment is a service for managing, powering and researching conversations online. You can keep track of your comments across any site, share them with friends, and get notified when you get a response
  14. Commentful. A service that watches comments/follow-ups on Blog posts, Digg submissions, Flickr pictures and other types of content. Whenever there is an update, such as a new follow-up or comment, Commentful notifies you instantly.
  15. Co.mments. Co.mments helps you stay on top of the conversation by keeping you updated of new comments. Just bookmark, track and follow.
  16. Comment Sniper. Comment Sniper automatically checks leading Blogs within your industry in real-time & notifies the moment a new post has been made. This allows you to get the first mover advantage on comment posting, for more targeted Website visitors and better link popularity.
  17. Compete Site ProfileTM. Provides Website traffic history and competitive analytics; a list of available promotional codes across thousands of online retailers; and site-specific trust scores based on up-to-the-minute data from Compete and third party security services.
  18. Compete Search AnalyticsTM. Paid for platform that uses tools that help optimize search marketing campaigns, create brand awareness, drive site traffic and increase sales.
  19. Compete Referral AnalyticsTM. Paid for platform that provides powerful traffic referral and destination data that you can use to drive online marketing effectiveness.
  20. Compete Ranked ListsTM. Paid for platform that provides lists of the most popular sites across the Internet, ranked by any metric available on Compete.com.
  21. Compete BlogTM. Free access platform highlighting how people are use the Internet and where interesting, useful sites can be found.
  22. Compete Category ProfileTM. Available exclusively to Compete PRO Enterprise customers, Compete Category Profiles combine the best data in the industry with powerful exploratory and research tools that enable you to discover, take action, and measure marketing performance across the online landscape.
  23. Copernic Tracker. Copernic Tracker automatically looks for new content on Web pages, as often as you like. When a change is detected, its Website tracking software can notify you by sending an email, including a copy of the Web page with the changes highlighted, or by displaying a desktop alert.
  24. Cotweet. CoTweet is a comprehensive Web-based social media engagement, management and reporting solution that helps companies of all sizes engage, track and analyze conversations about their brands across the most popular and influential social communities today, Twitter and Facebook.
  25. Crimson Hexigon. A social media monitoring and analysis service that helps uncover consumer opinions and insights about brands, products, industry, competitors and more.
  26. Crowdbooster. Provides online influence analytics that aren’t based on numbers connected to your business and your social media strategies: impressions, total reach, engagement, and more. Also includes tools and recommendations needed to take action and improve each one of these metrics.
  27. Delicious. Delicious is a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking. It also means that you can see the most popular bookmarks being saved right now across many areas of interest. In addition, the search and tagging tools help you keep track of your entire bookmark collection.
  28. Delver. Delver is an intelligent social search engine that enables you to find, experience and benefit from the wealth of information created and referenced by your social world. The search engine allows you to discover and benefit from the collective wisdom of your friends, friends of friends, and people whose knowledge and value you admire. People around you are increasingly creating and sharing useful content online through: blogs, videos, reviews, articles, websites, music… and the list is only growing.
  29. Digg. Digg is a place for people to discover and shar