Consumer Behavior Archives - Page 2 of 2 - BrandMill

Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

10 Ways to Build Brand Trust

If you're looking for a way to truly build your business in a [...]

By Stephen Wayhart|2010-12-07T21:05:18+00:00December 7th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing, Marketing Rock Star, New Product Marketing, Premium Brands, Public Relations, Strategy|Comments Off

Take it Easy on Your Customers

Two things happened to me over the past two days that made me [...]

By Stephen Wayhart|2010-12-06T15:37:19+00:00December 6th, 2010|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Marketing Execution, Retail Marketing|Comments Off

How To Profitably Raise Your Prices

In your price increase or decrease discussions always remember this old marketing truism, [...]

By Steve Wayhart|2010-10-17T11:15:00+00:00October 17th, 2010|Advertising, Analytics, Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Excellence, Featured, New Product Marketing, Pricing, Sales, Strategy|Comments Off

How to Easily Win an Election

Political campaigns fascinate me. I pay close attention to races to learn from [...]

By Stephen Wayhart|2010-10-08T07:46:37+00:00October 8th, 2010|Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Featured, Political Marketing|Comments Off