Kudos to Target and its Ad Agency Weiden + Kennedy for their spot on Black Friday advertising campaign featuring this overly excited and anxious shopping FANatic.
And, file this effort in my “Darn I Wish I Did This Ad Campaign” folder.
Target is using 5 spots from last year (why not – who says an old great campaign can’t be re-engaged?) combined with another 30 online. And, he talent casting, honest copy, imagery, sound and smart campaign integration (see all 35 videos) off and online is simply brilliant and off the charts.
It’s a great example of how ad campaigns should be run. Read Adweek’s take on it here.