Next to having your own baby, it’s got to be right up there in terms of great days if you love marketing and public relations like we do!
There’s just nothing like holding a special exciting event to kickoff a brand’s ‘NEW NEWS!”
And, it truly comes down to what YOU make of it.
Public Relations is an art that’s not practiced enough in our opinion for lots of reasons.
The biggest reason is because it’s hard work and most people don’t like to “bring it” and put the time in that’s necessary to do an exceptional job.
The second big reason is that the majority of brands are simply boring and adequate and have no interesting stories to tell. What a shame.
We’re honored to work with lots of great brands such as our good friends at the Priory Hospitality Group.
And, when they asked us to help them kick off the grand opening of their new wing we jumped at the opportunity.
In the picture above, we had all of the key people responsible for getting the Priory Hotel’s new wing open for business such as co-owners and operators John and Suzanne Graf, Pittsburgh Mayor Luke Ravenstahl, key employees and the architect, builder and interior designer.
The $2.7 million expansion of The Priory added 17 rooms, a 70 percent expansion of the hotel’s capacity. Located in the Deutschtown section of the North Side, the hotel expanded into a building leveled by fire two years earlier.
We kept all of these key figures and media appraised of the opening event far in advance with our custom “Countdown to Go” grand opening list and started months ahead of the event to make sure we didn’t miss a detail and to ensure that our execution was flawless.
We achieved widespread media coverage in Pittsburgh’s major daily and community newspapers and all television networks.
And, as important, we earned the continued respect, endorsement and marketing partnership from the Priory and the Graf family.
It appeared on the front page of the Local News Section of the paper and is just one of several pieces of media coverage we earned.
As you prepare for 2012, think about the meaningful stories you can share with your local media and customers.
If you don’t have any, get to work on some. If you do, start planning – well in advance – to show and tell them!