Marketing Archives - Page 6 of 8 - BrandMill

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Marketing Archives - Page 6 of 8 - BrandMill

Operation USO Care Package

I’ve posted several times about the benefits of cause related marketing and the [...]

By Stephen Wayhart|2009-11-15T17:28:01+00:00November 15th, 2009|Advertising, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Featured, Improve the World, Leadership, Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Seniors, Strategy|Comments Off

Starbucks Gold Dusted

I caught this Chicago Tribune story about how Starbucks is combining its Gold [...]

By Stephen Wayhart|2009-11-14T17:07:18+00:00November 14th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Pricing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, Sales, Strategy|Comments Off

Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off

Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

25+ Ways to be Classy

These days, people and brands that have Class are few and far between. [...]

By Stephen Wayhart|2009-10-17T20:32:46+00:00October 17th, 2009|Brand Leadership, Branding, Featured, Leadership, Marketing|Comments Off

Kerrygold Cheese and Butter

If you're one of the tens of thousands of people who visit Costco [...]

By smwayhart|2009-04-18T05:12:00+00:00April 18th, 2009|Advertising, Brand Leadership, Branding, Excellence, Featured, Green Marketing, Innovation, Marketing, New Product Marketing, Premium Brands, Public Relations, Restaurants/Hospitality, Web Site Marketing|Comments Off

3 Keys to Success

Get greater returns by doing a few things well!In 2009, my whole personal [...]

By Steve Wayhart|2009-03-03T13:24:00+00:00March 3rd, 2009|Excellence, Marketing, Marketing Execution, ROMI|Comments Off

BrandMill Wins 3 Pittsburgh PRSA Renaissance Awards

Last Thursday night, the Pittsburgh Chapter of the Public Relations Society of America [...]

By Steve Wayhart|2009-01-26T06:30:00+00:00January 26th, 2009|Announcements, Awards, Brand Leadership, Current Affairs, Food and Drink, Leadership, Marketing, Marketing Rock Star, Non Profit Marketing, Political Marketing, Public Relations, Restaurants/Hospitality, Word of Mouth Buzz|1 Comment

The Message is the Message

Marshall McLuhan would be laughed at today if he would be so bold [...]

By Steve Wayhart|2009-01-16T14:19:00+00:00January 16th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Marketing, Media, Public Relations|Comments Off

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