I’m looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, 192 pages, $35) after checking out its reference in Fast Company magazine today and the fact that German agency Jung von Matt’s shopping bag design for Stop n’ Grow (a German product that helps people to stop biting their nails and sucking their thumbs/fingers) made the cut in its list of 12 of the World’s Coolest Packaging Designs, I’m sure it’s a good one.
With the holiday shopping season right around the corner, how many of you are “brown bagging” it?
Even if you don’t compete in the retail sector, can you improve how you package your “Brand You” brand, your Web site, your presentations, proposals, invoices and general emails?
Packaging serves to preserve, protect, promote and it’s even expected to be kind to the environment – does yours?
These days packaging should WOW people too!
In your marketing planning process for 2010, look for inspiring design examples everywhere and work on ways to create WOW designs throughout your organization. I assure you that you’ll separate yourself from common brown baggers.
To get you started, here are several more creative shopping bag designs that are sure to inspire you!
P.S.: Here’s another great idea by JVM to communicate the need for dental insurance in bowling alleys…BRILLIANT! This example proves that a great idea can transcend language differences and still communicate a core message.