Sorry, I Don't Eat Meat
What? For years, I've done my share of restaurant and hospitality marketing. Time [...]
Be Remarkable
From the mid 1980s to the mid 1990s, I was blessed to work [...]
Auto Insurance Marketing Moves Online
In 2007, the number of auto insurance policies purchased online exceeded 2 million [...]
Apple Geniuses Build Brand Loyalty
About 10 years ago, I worked in the wireless field. While the phones [...]
How to Improve Call Center Service
If your brand runs a call center (and even if you don't), don't [...]
Marketing Black Friday Stupidity
As a marketer, I've never quite been able to get my head around [...]
To Twit or Not to Twit
In short, Twitter is is a free social networking and micro-blogging service that [...]
Remembering the Alamo as an Awful Car Rental Agency
I made an online reservation one late Friday evening (7.25.08) to secure a [...]
Google Tops Best Reputation List
Corporations' reputations continue to decline throughout the world - 71% of U.S. consumers [...]
Apple's Spectacular Service
It took me nearly 25 years of my professional life to become an [...]