I_love_googleCorporations’ reputations continue to decline throughout the world – 71% of U.S. consumers rate corporate
America’s reputation as
– but consumers still will buy, recommend and invest in the most visible
companies that focus on building their corporate reputations, according
the ninth annual Harris Interactive Reputation Quotient (RQ) survey,
MarketingCharts reports.

Here are the top 10 companies on this year’s RQ list (see top

  1. Google
  2. Johnson & Johnson
  3. Intel Corporation
  4. General Mills
  5. Kraft Foods
  6. Berkshire-Hathaway, Inc.
  7. 3M Company
  8. The Coca-Cola Company
  9. Honda Motor Co.
  10. Microsoft Corporation

See charts
of consumers’ perception of corporate America, 2006-2007

The RQ surveys thousands of American consumers to identify the 60 most
visible companies and rank them based on their reputation in six categories:
Emotional Appeal, Products & Services, Social Responsibility, Vision &
Leadership, Workplace Environment, and Financial Performance.

How would you rank in your neck of the woods?

To be respected, you need to do more than just make a profit!