If you want to stand out in the crowd, creativity is not enough.

Here are some amazing facts and challenges you’re facing.

Did you know that in 2006, 378K trademark applications were made in the U.S. alone?

And, did you know that more than 98% of the dictionary is registered as a “dot com.”

Here are a few ways to do it:

  • Do a common thing uncommonly well (credited to the immortal H.J. Heinz)
  • Nail your brand positioning
  • Keep your promises
  • Deliver outstanding customer service
  • Innovate, Innovate, Innovate
  • Improve the design of your products/services