Customer Loyalty Archives - Page 3 of 4 - BrandMill

Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off

Do Better by Doing Good

Check out what restaurant's like Applebee's, Golden Corral and McCormick & Schmicks, Outback [...]

By Stephen Wayhart|2009-11-11T06:14:02+00:00November 11th, 2009|Advertising, Cause Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Entrepreneurship, Excellence, Experiential Marketing, Featured, Green Marketing, Improve the World, Leadership, Strategy|Comments Off

Keurig Coffee Rocks

I've always loved Steve Jobs' famous quote about good design, "You know a [...]

By Stephen Wayhart|2009-09-12T07:14:21+00:00September 12th, 2009|Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Marketing Execution, Product Marketing, Strategy, Word of Mouth Buzz|1 Comment

Give Away Your Good Stuff

For a long time, I worked and played from the point of view [...]

By Steve Wayhart|2009-04-07T08:10:00+00:00April 7th, 2009|Brand Leadership, Cause Marketing, Customer Loyalty, Entrepreneurship, Excellence, Free Stuff, Ideas, Improve the World, Non Profit Marketing, Public Relations, Startups, Strategy|Comments Off

Rebuild Brand Loyalty

The 2009 Brand Keys Loyalty Engagement Index - see awards here and press [...]

By Steve Wayhart|2009-04-05T10:45:00+00:00April 5th, 2009|Customer Loyalty|Comments Off

Google 411

Google's new 411 service is free, fast and easy to use. Give it [...]

By Steve Wayhart|2009-02-03T14:18:00+00:00February 3rd, 2009|Brand Leadership, Customer Loyalty, Customer Satisfaction|Comments Off

Are Your Fans Like Steelers Fans

On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]

By Steve Wayhart|2009-02-01T09:19:16+00:00February 1st, 2009|Brand Leadership, Branding, Customer Loyalty, Marketing Rock Star, Product Marketing, Sports Marketing, Strategy|Comments Off

Product Sampling Builds Sales

Product sampling reaches 70 million consumers every quarter, and one-third of customers who [...]

By Steve Wayhart|2009-01-13T12:32:00+00:00January 13th, 2009|Consumer Marketing, Customer Loyalty, Product Marketing, Promotions, ROMI, Sampling, Test Marketing|Comments Off

Apple Geniuses Build Brand Loyalty

About 10 years ago, I worked in the wireless field. While the phones [...]

By Steve Wayhart|2008-12-22T14:06:00+00:00December 22nd, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Experiential Marketing, Word of Mouth Buzz|Comments Off

Warren Buffet

I've admired Warren Buffet for many years and here's a great clip of [...]

By Steve Wayhart|2008-10-03T09:05:00+00:00October 3rd, 2008|Affluent Marketing, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Employee Best Practices, Marketing Rock Star, Strategy|Comments Off

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