Consumer Marketing Archives - Page 7 of 8 - BrandMill

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the Avada domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the fusion-builder domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121
Consumer Marketing Archives - Page 7 of 8 - BrandMill

Apple vs. Mac

While it's a bit too early to tell, this new campaign from Microsoft [...]

By Steve Wayhart|2009-04-06T06:15:00+00:00April 6th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Strategy|Comments Off

7 Keys to Building Your Brand Message

Great ideas and messages have these seven common traits. They are Short. Brevity [...]

By Steve Wayhart|2009-01-17T07:30:00+00:00January 17th, 2009|Brand Leadership, Branding, Consumer Marketing|Comments Off

The Message is the Message

Marshall McLuhan would be laughed at today if he would be so bold [...]

By Steve Wayhart|2009-01-16T14:19:00+00:00January 16th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Marketing, Media, Public Relations|Comments Off

Product Sampling Builds Sales

Product sampling reaches 70 million consumers every quarter, and one-third of customers who [...]

By Steve Wayhart|2009-01-13T12:32:00+00:00January 13th, 2009|Consumer Marketing, Customer Loyalty, Product Marketing, Promotions, ROMI, Sampling, Test Marketing|Comments Off

Marketing Black Friday Stupidity

As a marketer, I've never quite been able to get my head around [...]

By Steve Wayhart|2008-11-29T09:54:00+00:00November 29th, 2008|Brand Leadership, Branding, Consumer Marketing, Current Affairs, Customer Service Experience, Employee Best Practices, Experiential Marketing, Holiday Marketing, Improve the World, Marketing, Promotions, Sales, Strategy|Comments Off

Warren Buffet

I've admired Warren Buffet for many years and here's a great clip of [...]

By Steve Wayhart|2008-10-03T09:05:00+00:00October 3rd, 2008|Affluent Marketing, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Employee Best Practices, Marketing Rock Star, Strategy|Comments Off

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Nestle's Sweet Strategy

Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]

By Steve Wayhart|2008-06-11T21:50:00+00:00June 11th, 2008|Brand Leadership, Branding, Consumer Marketing, Marketing, New Product Marketing, Premium Brands, Pricing|Comments Off

15 New Beer Brands – Ugh

As I look forward to rooting for the Pittsburgh Penguins to bring the [...]

By Steve Wayhart|2008-05-23T22:20:00+00:00May 23rd, 2008|Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Product Marketing|Comments Off

Previous 678 Next