Traditional Branding is Broken
My clients and I didn't need to read this research to know that [...]
Are Your Fans Like Steelers Fans
On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]
7 Keys to Building Your Brand Message
Great ideas and messages have these seven common traits. They are Short. Brevity [...]
The Message is the Message
Marshall McLuhan would be laughed at today if he would be so bold [...]
Brand Authenticity Rules
There is such a lack of credibility and trust in today's financial markets [...]
YouTube Dominates Video Viewing Space
OK, so you have a web site, maybe started a Blog, then added [...]
The New York Times Brand Blowup
You've got to be kidding me!The New York Times Company is now selling [...]
How to Build Brands Today
In this Digital Age we all live in, I find it mind boggling [...]
Go Google Yourself
A great New Year's resolution to make is to define, clarify, nurture and [...]
Apple Geniuses Build Brand Loyalty
About 10 years ago, I worked in the wireless field. While the phones [...]