Strategy Archives - Page 10 of 13 - BrandMill

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Strategy Archives - Page 10 of 13 - BrandMill

Keurig Coffee Rocks

I've always loved Steve Jobs' famous quote about good design, "You know a [...]

By Stephen Wayhart|2009-09-12T07:14:21+00:00September 12th, 2009|Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Marketing Execution, Product Marketing, Strategy, Word of Mouth Buzz|1 Comment

Trend Spotting and Watching

I'm a religious man, and I do believe in the power of prayer [...]

By Stephen Wayhart|2009-08-23T17:00:43+00:00August 23rd, 2009|Featured, Strategy, Trends|Comments Off

Character is a Killer App

The more I study social media marketing, the more I'm convinced that Brands [...]

By smwayhart|2009-05-12T06:16:00+00:00May 12th, 2009|Brand Leadership, Branding, Featured, Marketing Rock Star, Social Media, Strategy, Web 2.0|Comments Off

What's in it for your customer

Face it. You are a selfish, self-centered son-of-a-gun. And, so is your customer. [...]

By smwayhart|2009-04-21T15:12:00+00:00April 21st, 2009|Analytics, Customer Satisfaction, Excellence, Featured, Strategy|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

Give Away Your Good Stuff

For a long time, I worked and played from the point of view [...]

By Steve Wayhart|2009-04-07T08:10:00+00:00April 7th, 2009|Brand Leadership, Cause Marketing, Customer Loyalty, Entrepreneurship, Excellence, Free Stuff, Ideas, Improve the World, Non Profit Marketing, Public Relations, Startups, Strategy|Comments Off

Apple vs. Mac

While it's a bit too early to tell, this new campaign from Microsoft [...]

By Steve Wayhart|2009-04-06T06:15:00+00:00April 6th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Strategy|Comments Off

Brands Need to Embrace Change

There's an old saying that goes, "The only thing that likes change is [...]

By Steve Wayhart|2009-02-28T08:20:19+00:00February 28th, 2009|Strategy|Comments Off

Welcome Back Tiger

Tiger Woods is back prowling the fairways and I'm as jacked as any [...]

By Steve Wayhart|2009-02-25T06:39:00+00:00February 25th, 2009|Sports Marketing, Strategy|Comments Off

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