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stephen.wayhart@brandmill.com

Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By |2010-02-17T08:26:48+00:00February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Comments Off on Pittsburgh's New Innovative Giant Eagle
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iWant, iNeed, iGotta

Pancakes in a can? I'm all in! What a simple brand promise - [...]

By |2010-01-29T19:59:31+00:00January 29th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|2 Comments
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A Butt Face Marketing Lesson

I just love this lawsuit kicked off by The North Face – an [...]

By |2010-01-24T16:10:45+00:00January 24th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Featured, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Startups, Strategy, Teens/Tweens, Word of Mouth Buzz|Comments Off on A Butt Face Marketing Lesson
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All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By |2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Comments Off on All Football Field Goals Aren't Worth 3 Points
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Starbucks Gold Dusted

I caught this Chicago Tribune story about how Starbucks is combining its Gold [...]

By |2009-11-14T17:07:18+00:00November 14th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Pricing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, Sales, Strategy|Comments Off on Starbucks Gold Dusted
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Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By |2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off on Don't Serve Pepsi-Cola
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