Media

You Need to Go on a Digital Diet

Heading into last November, with 5,000+ emails in my inbox, and lots of [...]

By Stephen Wayhart|2012-02-05T12:16:13+00:00February 5th, 2012|Advertising, Blogs, Featured, Media, Social Media|Comments Off on You Need to Go on a Digital Diet

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Target's Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot [...]

By Stephen Wayhart|2011-11-28T16:59:13+00:00November 28th, 2011|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Comments Off on Target's Super Black Friday Ad Campaign

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Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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Guilty on All Three Counts

NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]

By Stephen Wayhart|2010-04-20T07:04:08+00:00April 20th, 2010|Analytics, Consumer Behavior, Consumer Marketing, Featured, Media, Television, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off on Guilty on All Three Counts

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The Kids Are Alright Part II

In an earlier post, I reported that it was great to see the [...]

By Stephen Wayhart|2010-01-22T05:50:43+00:00January 22nd, 2010|Advertising, Analytics, Blogs, Boomers, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, ROMI, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off on The Kids Are Alright Part II

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The Kids Are Alright

If you think young people these days are inconsiderate, selfish, concerned with only [...]

By Stephen Wayhart|2010-01-17T09:09:04+00:00January 17th, 2010|Advertising, Blogs, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Hospitality, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Public Relations, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Word of Mouth Buzz|1 Comment

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The Message is the Message

Marshall McLuhan would be laughed at today if he would be so bold [...]

By Steve Wayhart|2009-01-16T14:19:00+00:00January 16th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Marketing, Media, Public Relations|Comments Off on The Message is the Message

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Newspaper Ad Revenue Loses Nearly $2B

Newspaper ad revenue fell almost $2 billion in the third quarter for a [...]

By Steve Wayhart|2008-12-21T21:29:00+00:00December 21st, 2008|Advertising, Media|Comments Off on Newspaper Ad Revenue Loses Nearly $2B

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How to Save $3 Million Dollars

NBC is telling advertisers it will cost them $3 million just to get [...]

By Steve Wayhart|2008-08-22T15:10:00+00:00August 22nd, 2008|Advertising, Brand Leadership, Branding, Free Stuff, Media, ROMI, Strategy|Comments Off on How to Save $3 Million Dollars

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