Tell them thanks, but no thanks!
Individual slots have sold at $3 million before, it’s
never been the starting point for negotiations.
Anheuser-Busch, has already locked in a rate of about $2 million for
each of its spots and often buys about 10 ads every Super Bowl and purchases ad time
months and years in advance.
And they were just sold to…???
OK, for you SMEs out there, this applies to you too. I’m sure there have been a few "Super Bowls" you’ve bought media in as well.
Well, stop it and simply enjoy the game with your family and friends.
Prove to me where one brand has lifted their sales and/or market share to great heights as a result of buying a spot on the Super Bowl in the last 10-20 years.
Save your time, because you can’t.