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AMA Pittsburgh Marketer of the Year

Over the next two days, we're participating in two separate presentations to the [...]

By |2010-03-18T07:54:28+00:00March 18th, 2010|Advertising, Awards, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Work, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Startups, Strategy, Target Marketing, Word of Mouth Buzz|2 Comments
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Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By |2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment
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Dominos Calls Baby Ugly and Doubles Profits

As a brand marketing consultancy, people pay us to, "call their baby ugly" [...]

By |2010-03-03T13:36:57+00:00March 3rd, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Strategy, Word of Mouth Buzz|Comments Off on Dominos Calls Baby Ugly and Doubles Profits
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Irish Asked to Boycott Denny's

File this Blog post in your, "What were they thinking" folder! From very [...]

By |2010-02-27T15:27:31+00:00February 27th, 2010|Advertising, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Excellence, Featured, Food and Drink, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Strategy, Target Marketing, Word of Mouth Buzz|Comments Off on Irish Asked to Boycott Denny's
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Banned for Bad Tipping

When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I [...]

By |2010-02-26T12:53:16+00:00February 26th, 2010|Analytics, Brand Leadership, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Experiential Marketing, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|7 Comments
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Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By |2010-02-17T08:26:48+00:00February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Comments Off on Pittsburgh's New Innovative Giant Eagle
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Social Media Mistakes by Tiger and Toyota

Typically, in times of crisis, most brands fail in their communications before the [...]

By |2010-02-16T12:42:44+00:00February 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Product Marketing, Public Relations, Strategy, Web 2.0, Web 3.0, Word of Mouth Buzz|Comments Off on Social Media Mistakes by Tiger and Toyota
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Loving Pepsi's Refresh Project

Looking forward to great game and loving Pepsi's decision to pass on Super [...]

By |2010-02-07T13:39:55+00:00February 7th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, ROMI, Social Media, Strategy, Television, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off on Loving Pepsi's Refresh Project
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iWant, iNeed, iGotta

Pancakes in a can? I'm all in! What a simple brand promise - [...]

By |2010-01-29T19:59:31+00:00January 29th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|2 Comments
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