25 Brand Marketing Lessons From My Mom
This weekend is always a great time for me, because it gives me [...]
NHL Scores Clutch Marketing Goal
Growing up in the city of Pittsburgh in the 60's and 70's, hockey [...]
Email Marketing to Double by 2014
Forrester says that by 2014 (see Advertising Age article), you and most of [...]
Email Timing and Testing Best Practices
For our clients, I find that emailing campaigns early in the morning and [...]
Square Watermelon Marketing Innovation
I suppose with all the beautiful newness and growth that Spring brings, I [...]
American Idol's One Big Marketing Lesson
I've never been one to watch much TV and running your own company [...]
The Unique Selling Proposition of Brand Jesus
I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]
March Madness Diversity Lessons
Growing up I was fortunate to be a decent athlete and play a [...]
Sampling, Freemiums and Marketing Lagniappe
We work a lot in the restaurant and hospitality and retail industry. And, [...]
Why You Should Outsource Marketing
In the past 20 years, business process outsourcing such as accounting, distribution and [...]