Marketing

Don't Waste Your Marketing Dollars

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I [...]

By Stephen Wayhart| 2011-02-08T13:53:48+00:00 February 8th, 2011|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|0 Comments

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Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart| 2011-02-07T21:57:56+00:00 February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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How to Make 2011 Your Best Year Ever

Throughout 2010, we consulted with over 30 brands - most small to medium [...]

By Stephen Wayhart| 2010-12-22T21:09:26+00:00 December 22nd, 2010|Brand Leadership, Excellence, Featured, Leadership, Marketing, SME, Startups, Strategy|0 Comments

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10 Ways to Build Brand Trust

If you're looking for a way to truly build your business in a [...]

By Stephen Wayhart| 2010-12-07T21:05:18+00:00 December 7th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing, Marketing Rock Star, New Product Marketing, Premium Brands, Public Relations, Strategy|0 Comments

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Marketing a Homecoming Experience

I had a great time Saturday in Kent, Ohio visiting come [...]

By Steve Wayhart| 2010-10-11T07:50:31+00:00 October 11th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy|0 Comments

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Social Media Marketing Presentation

Yesterday, I was honored to give a Social Media Marketing presentation at the [...]

By Stephen Wayhart| 2010-10-05T12:17:39+00:00 October 5th, 2010|Brand Leadership, Consumer Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Hospitality, Internet/Interactive Marketing, Marketing, Marketing 3.0, Marketing Execution, Restaurants/Hospitality, Social Media, Strategy, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|0 Comments

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• New iPad Wine List Rocks

  New iPad Wine List Rocks

  Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech

New iPad Wine List Rocks

I got my new iPad back in May - a moment in time [...]

By Stephen Wayhart| 2010-09-30T23:13:31+00:00 September 30th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech|0 Comments

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Marketing 3.0 – Kotler's New Values Based Model

Since graduating from college, I voraciously read a new marketing book every 10 [...]

By Stephen Wayhart| 2010-06-13T08:53:29+00:00 June 13th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Green Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Strategy|1 Comment

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How Do You Wow

In 20 days at noon, on July 2, 182½ days of the year [...]

By Stephen Wayhart| 2010-06-12T15:49:02+00:00 June 12th, 2010|Analytics, Brand Leadership, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|0 Comments

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$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart| 2010-05-16T23:21:49+00:00 May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|0 Comments

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