Looking forward to great game and loving Pepsi’s decision to pass on Super Bowl ads (waste) and lead with its “Refresh Everything” online marketing project.
Two things I’m sure of about the Super Bowl.
One – someone named Peyton/Payton – will win!
Two – Pepsi’s campaign will be successful for them and similar types of brand initiatives that focus their marketing with a meaning (great book here – Marketing with Meaning) will create more long term brand success than over-priced, short-lived and joke-filled ads.
Pepsi’s “Refresh Everything” offers them a lot of extra ‘arms and legs’ such as adding folks to their database, promoting goodwill inside and outside of their company, community connections, generating great PR, making the US a better place etc.,
Check out the success of PR machine already!
Any brand – big and small – can learn a great deal from Pepsi’s Refresh!