Green Marketing Archives - BrandMill

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Green Marketing Archives - BrandMill

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

Marketing 3.0 – Kotler's New Values Based Model

Since graduating from college, I voraciously read a new marketing book every 10 [...]

By Stephen Wayhart|2010-06-13T08:53:29+00:00June 13th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Green Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Strategy|1 Comment

Top Ten Consumer Trends for 2010

Back in June, 2009 I presented my Top Ten Consumer Trends for 2010 [...]

By Stephen Wayhart|2010-01-11T13:42:15+00:00January 11th, 2010|Brand Leadership, Branding, Experiential Marketing, Featured, Green Marketing, Innovation, Internet/Interactive Marketing, Marketing, Mobile Marketing, Trends, Web 3.0, Web Site Marketing, Web/Tech|Comments Off

Do Better by Doing Good

Check out what restaurant's like Applebee's, Golden Corral and McCormick & Schmicks, Outback [...]

By Stephen Wayhart|2009-11-11T06:14:02+00:00November 11th, 2009|Advertising, Cause Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Entrepreneurship, Excellence, Experiential Marketing, Featured, Green Marketing, Improve the World, Leadership, Strategy|Comments Off

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

High Voltage Marketing

Caught this story on CNN.com this morning about the new Chevy Volt that [...]

By Stephen Wayhart|2009-08-11T07:45:47+00:00August 11th, 2009|Automotive, Featured, Green Marketing, Innovation|Comments Off

Kerrygold Cheese and Butter

If you're one of the tens of thousands of people who visit Costco [...]

By smwayhart|2009-04-18T05:12:00+00:00April 18th, 2009|Advertising, Brand Leadership, Branding, Excellence, Featured, Green Marketing, Innovation, Marketing, New Product Marketing, Premium Brands, Public Relations, Restaurants/Hospitality, Web Site Marketing|Comments Off

Radical Green Marketing

Last week, I attended a Green Marketing Summit given by the Pittsburgh American [...]

By Steve Wayhart|2009-04-14T06:17:00+00:00April 14th, 2009|Brand Leadership, Consumer Marketing, Employee Best Practices, Green Marketing, Improve the World, New Product Marketing, Product Marketing, Trends|Comments Off

Be More Than Green

Going green may be the politically correct way to go but according to [...]

By Steve Wayhart|2008-09-23T09:49:00+00:00September 23rd, 2008|Green Marketing|Comments Off

Detroit Needs To Bring Sexy Back

The New York Times recently reported that in June, the sales of new [...]

By Steve Wayhart|2008-07-27T10:28:00+00:00July 27th, 2008|Automotive, Brand Leadership, Design, Green Marketing, New Product Marketing, Product Marketing, Strategy|Comments Off