Consumer Marketing Archives - Page 6 of 8 - BrandMill

Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off

Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

How About Some Provocative Cars Detroit

In the past few weeks/days, I read an article in Ad Age titled, [...]

By Stephen Wayhart|2009-10-26T21:28:01+00:00October 26th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Design, Featured, Leadership, New Product Marketing, Product Marketing, Strategy, Word of Mouth Buzz|Comments Off

New Diamond Shreddies

It's all a matter of perspective. One person's garage sale is another person's [...]

By Stephen Wayhart|2009-10-24T13:42:24+00:00October 24th, 2009|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Food and Drink, Innovation, Merchandising, New Product Marketing, Restaurants/Hospitality|Comments Off

Toms Cause Marketing

One of the best ways to build a brand and do good at [...]

By Stephen Wayhart|2009-08-12T02:48:41+00:00August 12th, 2009|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Excellence, Featured, Improve the World, Non Profit Marketing, Uncategorized|Comments Off

Burger King Marketing Hacks

Have you seen this disgusting, stupid and terribly weak ad from Burger King? [...]

By smwayhart|2009-04-19T06:34:00+00:00April 19th, 2009|Advertising, Consumer Marketing, Featured, Restaurants/Hospitality|Comments Off

Radical Green Marketing

Last week, I attended a Green Marketing Summit given by the Pittsburgh American [...]

By Steve Wayhart|2009-04-14T06:17:00+00:00April 14th, 2009|Brand Leadership, Consumer Marketing, Employee Best Practices, Green Marketing, Improve the World, New Product Marketing, Product Marketing, Trends|Comments Off

SoulWow

Bravo and May God Bless Them! It's amazing how real visuals and a [...]

By Steve Wayhart|2009-04-13T00:46:00+00:00April 13th, 2009|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Direct Marketing, Excellence, Improve the World, Leadership, Marketing Execution, Non Profit Marketing, Social Media, Word of Mouth Buzz|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

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