Brand Leadership

Google 411

Google's new 411 service is free, fast and easy to use. Give it [...]

By Steve Wayhart|2009-02-03T14:18:00+00:00February 3rd, 2009|Brand Leadership, Customer Loyalty, Customer Satisfaction|Comments Off on Google 411

Read More

Are Your Fans Like Steelers Fans

On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]

By Steve Wayhart|2009-02-01T09:19:16+00:00February 1st, 2009|Brand Leadership, Branding, Customer Loyalty, Marketing Rock Star, Product Marketing, Sports Marketing, Strategy|Comments Off on Are Your Fans Like Steelers Fans

Read More

BrandMill Wins 3 Pittsburgh PRSA Renaissance Awards

Last Thursday night, the Pittsburgh Chapter of the Public Relations Society of America [...]

By Steve Wayhart|2009-01-26T06:30:00+00:00January 26th, 2009|Announcements, Awards, Brand Leadership, Current Affairs, Food and Drink, Leadership, Marketing, Marketing Rock Star, Non Profit Marketing, Political Marketing, Public Relations, Restaurants/Hospitality, Word of Mouth Buzz|1 Comment

Read More

Tom Peter's advice for tough times

I've been a big fan of Tom Peters for years and thought you'd [...]

By Steve Wayhart|2009-01-18T08:42:00+00:00January 18th, 2009|Brand Leadership, Leadership, Strategy|Comments Off on Tom Peter's advice for tough times

Read More

7 Keys to Building Your Brand Message

Great ideas and messages have these seven common traits. They are Short. Brevity [...]

By Steve Wayhart|2009-01-17T07:30:00+00:00January 17th, 2009|Brand Leadership, Branding, Consumer Marketing|Comments Off on 7 Keys to Building Your Brand Message

Read More

The Message is the Message

Marshall McLuhan would be laughed at today if he would be so bold [...]

By Steve Wayhart|2009-01-16T14:19:00+00:00January 16th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Marketing, Media, Public Relations|Comments Off on The Message is the Message

Read More

Brand Authenticity Rules

There is such a lack of credibility and trust in today's financial markets [...]

By Steve Wayhart|2009-01-15T06:00:00+00:00January 15th, 2009|Brand Leadership, Branding, Strategy|Comments Off on Brand Authenticity Rules

Read More

The New York Times Brand Blowup

You've got to be kidding me!The New York Times Company is now selling [...]

By Steve Wayhart|2009-01-12T00:07:00+00:00January 12th, 2009|Advertising, Brand Leadership, Branding|Comments Off on The New York Times Brand Blowup

Read More

How to Build Brands Today

In this Digital Age we all live in, I find it mind boggling [...]

By Steve Wayhart|2009-01-11T11:54:00+00:00January 11th, 2009|Brand Leadership, Branding, Ideas|Comments Off on How to Build Brands Today

Read More

Be Remarkable

From the mid 1980s to the mid 1990s, I was blessed to work [...]

By Steve Wayhart|2009-01-08T23:17:52+00:00January 8th, 2009|Brand Leadership, Customer Satisfaction, Customer Service Experience, Experiential Marketing, Strategy|Comments Off on Be Remarkable

Read More