Standing Out From The Crowd
If you want to stand out in the crowd, creativity is not enough. [...]
Brand America
Happy 4th of July everyone. When you look around today, you see a [...]
The Brand Power of Storytelling
When I begin working with brands, one of the first things I ask [...]
Auto Industry Speeds Up Online Spending
I worked for several years in the early 80's in automotive marketing and [...]
50 Most Influential Brands
To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, [...]
Apple's Spectacular Service
It took me nearly 25 years of my professional life to become an [...]
Pizza Hut Makes Pasta To Go
The Pizza Wars are really heating up in the $37 billion industry as [...]
Make Your Email Greeting a Welcoming One
Do you know ho to make your email more welcoming? Kristina Knight has [...]
Sampling is the New Mass Medium
Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]
Your 1-to-1 Marketing Future
It's a tough being a Marketer with everything changing around us and its [...]