Happy New Year Toast
Wow, what a year and what a time for reflection!Right now has to [...]
Apple Geniuses Build Brand Loyalty
About 10 years ago, I worked in the wireless field. While the phones [...]
Newspaper Ad Revenue Loses Nearly $2B
Newspaper ad revenue fell almost $2 billion in the third quarter for a [...]
True Christmas Gifting
We've been working with a great client - The Priory Hospitality Group and [...]
How to Improve Call Center Service
If your brand runs a call center (and even if you don't), don't [...]
Autos Driving Online Advertising
2008 is expected to be the worst for auto sales in a decade. [...]
Blogs Are Mainstream
EMarketer says that advertising spending on U.S. blogs will increase to $746 million [...]
Make Analytics Work
In this new era of accountability, meaningful analytics are vitally important to every [...]
Relevancy – Golden Rule of Email Marketing
When I analyze successful marketing campaigns, relevance is major reason for success or [...]
Marketing Black Friday Stupidity
As a marketer, I've never quite been able to get my head around [...]