Television Archives - BrandMill

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

The Marketing Man Who Hates Advertising

The headline in this post comes from a comment that great client and [...]

By Stephen Wayhart|2012-02-05T14:12:52+00:00February 5th, 2012|Advertising, Analytics, Awards, Brand Leadership, Branding, Consumer Behavior, Featured, Holiday Marketing, Marketing Rock Star, Product Marketing, Restaurants/Hospitality, ROMI, Sales, Social Media, Television, Word of Mouth Buzz|Comments Off

Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign [...]

By Stephen Wayhart|2011-09-26T06:35:48+00:00September 26th, 2011|Advertising, Branding, Consumer Behavior, Featured, Marketing, Marketing Execution, Product Marketing, Television|Comments Off

NHL Scores Clutch Marketing Goal

Growing up in the city of Pittsburgh in the 60's and 70's, hockey [...]

By Stephen Wayhart|2010-05-02T17:10:46+00:00May 2nd, 2010|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Mobile Marketing, Social Media, Sports Marketing, Television, Web Site Marketing|Comments Off

Guilty on All Three Counts

NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]

By Stephen Wayhart|2010-04-20T07:04:08+00:00April 20th, 2010|Analytics, Consumer Behavior, Consumer Marketing, Featured, Media, Television, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off

Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart|2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

Loving Pepsi's Refresh Project

Looking forward to great game and loving Pepsi's decision to pass on Super [...]

By Stephen Wayhart|2010-02-07T13:39:55+00:00February 7th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, ROMI, Social Media, Strategy, Television, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off

Marketing Lessons of Dr. King

Today is a special day of remembrance for me because I've admired Dr. [...]

YouTube Dominates Video Viewing Space

OK, so you have a web site, maybe started a Blog, then added [...]

By Steve Wayhart|2009-01-14T14:51:00+00:00January 14th, 2009|Branding, Social Media, Strategy, Television, VOD, Web 2.0, Web Site Marketing|Comments Off

Social Media For Good – Charter for Compassion

This effort by the Charter for Compassion is a fantastic demonstration of the [...]

By Steve Wayhart|2008-11-16T14:01:37+00:00November 16th, 2008|Blogs, Brand Leadership, Branding, Current Affairs, Experiential Marketing, Film, Global/International Marketing, Improve the World, Internet/Interactive Marketing, Marketing, Religion, Social Media, Strategy, Television, Web 2.0, Web/Tech, Word of Mouth Buzz|Comments Off