Strategy

/Strategy

The Unique Selling Proposition of Brand Jesus

I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

AMA Pittsburgh Marketer of the Year

Over the next two days, we're participating in two separate presentations to the [...]

Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

Dominos Calls Baby Ugly and Doubles Profits

As a brand marketing consultancy, people pay us to, "call their baby ugly" [...]

Irish Asked to Boycott Denny's

File this Blog post in your, "What were they thinking" folder! From very [...]

Banned for Bad Tipping

When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I [...]

Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]