Strategy

The Unique Selling Proposition of Brand Jesus

I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]

By Stephen Wayhart| 2010-03-28T15:58:45+00:00 March 28th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Premium Brands, Product Marketing, Public Relations, Religion, Sales, Social Media, Startups, Strategy, Word of Mouth Buzz|6 Comments

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Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart| 2010-03-27T21:10:16+00:00 March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|0 Comments

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Why You Should Outsource Marketing

In the past 20 years, business process outsourcing such as accounting, distribution and [...]

By Stephen Wayhart| 2010-03-26T23:24:15+00:00 March 26th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|0 Comments

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• AMA Pittsburgh Marketer of the Year

  AMA Pittsburgh Marketer of the Year

  Advertising, Awards, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Work, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Startups, Strategy, Target Marketing, Word of Mouth Buzz

AMA Pittsburgh Marketer of the Year

Over the next two days, we're participating in two separate presentations to the [...]

By Stephen Wayhart| 2010-03-18T07:54:28+00:00 March 18th, 2010|Advertising, Awards, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Work, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Startups, Strategy, Target Marketing, Word of Mouth Buzz|2 Comments

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Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart| 2010-03-15T09:00:24+00:00 March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

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Dominos Calls Baby Ugly and Doubles Profits

As a brand marketing consultancy, people pay us to, "call their baby ugly" [...]

By Stephen Wayhart| 2010-03-03T13:36:57+00:00 March 3rd, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Strategy, Word of Mouth Buzz|0 Comments

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11 Ways to Think Better

It seems to me that over the past few years, many of us [...]

By Stephen Wayhart| 2010-02-28T07:04:40+00:00 February 28th, 2010|Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Innovation, Leadership, Marketing Execution, New Product Marketing, Strategy, Uncategorized|0 Comments

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Irish Asked to Boycott Denny's

File this Blog post in your, "What were they thinking" folder! From very [...]

By Stephen Wayhart| 2010-02-27T15:27:31+00:00 February 27th, 2010|Advertising, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Excellence, Featured, Food and Drink, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Strategy, Target Marketing, Word of Mouth Buzz|0 Comments

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Banned for Bad Tipping

When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I [...]

By Stephen Wayhart| 2010-02-26T12:53:16+00:00 February 26th, 2010|Analytics, Brand Leadership, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Experiential Marketing, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|7 Comments

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Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By Stephen Wayhart| 2010-02-17T08:26:48+00:00 February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|0 Comments

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