Sports Marketing Archives - BrandMill

Iron City beer plays ball with Pittsburgh's sports teams

Here's a nice story that the Pittsburgh Post-Gazette recently ran about our BrandMill [...]

By Stephen Wayhart|2014-09-29T00:28:14+00:00September 29th, 2014|Brand Leadership, Branding, Consumer Marketing, Featured, Food and Drink, Sports Marketing|Comments Off

Super Bowl Ads Fumble Every Year

Every year when the Super Bowl rolls around, I'm offended by the 'professionals' [...]

By Stephen Wayhart|2014-02-02T13:46:12+00:00February 2nd, 2014|Advertising, Featured, Sports Marketing|Comments Off

Immaculate Reception Marketing Memories

Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, [...]

By Stephen Wayhart|2012-12-22T17:19:27+00:00December 22nd, 2012|Advertising, Featured, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Sports Marketing, Strategy, Word of Mouth Buzz|Comments Off

Pirates Miss PNC Park Anniversary Tag

Your birthday. Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

NHL Scores Clutch Marketing Goal

Growing up in the city of Pittsburgh in the 60's and 70's, hockey [...]

By Stephen Wayhart|2010-05-02T17:10:46+00:00May 2nd, 2010|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Mobile Marketing, Social Media, Sports Marketing, Television, Web Site Marketing|Comments Off

All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By Stephen Wayhart|2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Comments Off

Welcome Back Tiger

Tiger Woods is back prowling the fairways and I'm as jacked as any [...]

By Steve Wayhart|2009-02-25T06:39:00+00:00February 25th, 2009|Sports Marketing, Strategy|Comments Off

Are Your Fans Like Steelers Fans

On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]

By Steve Wayhart|2009-02-01T09:19:16+00:00February 1st, 2009|Brand Leadership, Branding, Customer Loyalty, Marketing Rock Star, Product Marketing, Sports Marketing, Strategy|Comments Off

NHL Skates Online

I was pleased to read this Wall Street Journal article about how the [...]

By Steve Wayhart|2008-10-08T13:12:00+00:00October 8th, 2008|Internet/Interactive Marketing, Sports Marketing|Comments Off

Pittsburgh Penguins Mobile Into Stanley Cup Finals

As the Penguins smacked the Fliers into submission today with a 6-0 victory, [...]

By Steve Wayhart|2008-05-18T20:49:00+00:00May 18th, 2008|Brand Leadership, Consumer Marketing, Customer Service Experience, Email Marketing, Mobile Marketing, Sports Marketing, Strategy, Teens/Tweens|Comments Off