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New iPad Wine List Rocks
New iPad Wine List Rocks

Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech

New iPad Wine List Rocks

I got my new iPad back in May - a moment in time [...]

By Stephen Wayhart|2010-09-30T23:13:31+00:00September 30th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech|Comments Off

$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart|2010-05-16T23:21:49+00:00May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Comments Off

AMA Pittsburgh Marketer of the Year

Over the next two days, we're participating in two separate presentations to the [...]

Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart|2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

Irish Asked to Boycott Denny's

File this Blog post in your, "What were they thinking" folder! From very [...]

By Stephen Wayhart|2010-02-27T15:27:31+00:00February 27th, 2010|Advertising, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Excellence, Featured, Food and Drink, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Strategy, Target Marketing, Word of Mouth Buzz|Comments Off

Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By Stephen Wayhart|2010-02-17T08:26:48+00:00February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Comments Off

Loving Pepsi's Refresh Project

Looking forward to great game and loving Pepsi's decision to pass on Super [...]

By Stephen Wayhart|2010-02-07T13:39:55+00:00February 7th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, ROMI, Social Media, Strategy, Television, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off

iWant, iNeed, iGotta

Pancakes in a can? I'm all in! What a simple brand promise - [...]

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