Product Marketing

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off on Great Package Design Sells

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Monkey Business

I'm in the middle to late stages of marketing planning for several of [...]

By Stephen Wayhart|2009-11-01T16:56:19+00:00November 1st, 2009|Analytics, Customer Service Experience, Excellence, Featured, Innovation, Marketing Execution, Product Marketing, Restaurants/Hospitality, Strategy|Comments Off on Monkey Business

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Do You Sell Black Cows

When I was a kid, my friends and I rarely had any money [...]

By Stephen Wayhart|2009-10-27T07:22:21+00:00October 27th, 2009|Advertising, Brand Leadership, Branding, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Marketing Execution, New Product Marketing, Product Marketing, Teens/Tweens, Word of Mouth Buzz|Comments Off on Do You Sell Black Cows

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How About Some Provocative Cars Detroit

In the past few weeks/days, I read an article in Ad Age titled, [...]

By Stephen Wayhart|2009-10-26T21:28:01+00:00October 26th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Design, Featured, Leadership, New Product Marketing, Product Marketing, Strategy, Word of Mouth Buzz|Comments Off on How About Some Provocative Cars Detroit

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A Sign of Accomplishment

I was proud that Pittsburgh my hometown agreed host the recent [...]

By Stephen Wayhart|2009-10-17T10:23:30+00:00October 17th, 2009|Advertising, Branding, Cause Marketing, Current Affairs, Design, Excellence, Featured, Ideas, Marketing Execution, Merchandising, Product Marketing|Comments Off on A Sign of Accomplishment

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Keurig Coffee Rocks

I've always loved Steve Jobs' famous quote about good design, "You know a [...]

By Stephen Wayhart|2009-09-12T07:14:21+00:00September 12th, 2009|Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Marketing Execution, Product Marketing, Strategy, Word of Mouth Buzz|1 Comment

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Radical Green Marketing

Last week, I attended a Green Marketing Summit given by the Pittsburgh American [...]

By Steve Wayhart|2009-04-14T06:17:00+00:00April 14th, 2009|Brand Leadership, Consumer Marketing, Employee Best Practices, Green Marketing, Improve the World, New Product Marketing, Product Marketing, Trends|Comments Off on Radical Green Marketing

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Show And Tell Marketing

 Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off on Show And Tell Marketing

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Be a Brand Not a Company

How about the bottled water business!According to Wikipedia, The U.S. is the largest [...]

By Steve Wayhart|2009-03-25T09:31:00+00:00March 25th, 2009|Brand Leadership, Branding, Food and Drink, Product Marketing|Comments Off on Be a Brand Not a Company

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Are Your Fans Like Steelers Fans

On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]

By Steve Wayhart|2009-02-01T09:19:16+00:00February 1st, 2009|Brand Leadership, Branding, Customer Loyalty, Marketing Rock Star, Product Marketing, Sports Marketing, Strategy|Comments Off on Are Your Fans Like Steelers Fans

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