Product Marketing

Marketing Lessons of Dr. King

Today is a special day of remembrance for me because I've admired Dr. [...]

By Stephen Wayhart|2010-01-18T08:00:51+00:00January 18th, 2010|Brand Leadership, Branding, Cause Marketing, Customer Loyalty, Customer Service Experience, Excellence, Experiential Marketing, Featured, Global/International Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Political Marketing, Product Marketing, Public Relations, Religion, Startups, Strategy, Target Marketing, Television, Word of Mouth Buzz|3 Comments

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The Kids Are Alright

If you think young people these days are inconsiderate, selfish, concerned with only [...]

By Stephen Wayhart|2010-01-17T09:09:04+00:00January 17th, 2010|Advertising, Blogs, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Hospitality, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Public Relations, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Word of Mouth Buzz|1 Comment

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All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By Stephen Wayhart|2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Comments Off on All Football Field Goals Aren't Worth 3 Points

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BrandMill Campaign Helps Priory Hospitality Group Win Pittsburgh's Grand Marketer of the Year Award from American Marketing Association

For the second consecutive year, a BrandMill marketing campaign has helped a client [...]

By Stephen Wayhart|2009-12-15T06:57:55+00:00December 15th, 2009|Advertising, Announcements, Awards, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Holiday Marketing, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy, Women, Word of Mouth Buzz|Comments Off on BrandMill Campaign Helps Priory Hospitality Group Win Pittsburgh's Grand Marketer of the Year Award from American Marketing Association

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Why Southwest Airlines Rocks

Sometimes I think marketing is a pretty easy business. Do right by your [...]

By Stephen Wayhart|2009-12-02T08:33:31+00:00December 2nd, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Free Stuff, Innovation, Leadership, Marketing Execution, Marketing Rock Star, Pricing, Product Marketing, Promotions, ROMI, Sales, Strategy, Word of Mouth Buzz|4 Comments

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Operation USO Care Package

I’ve posted several times about the benefits of cause related marketing and the [...]

By Stephen Wayhart|2009-11-15T17:28:01+00:00November 15th, 2009|Advertising, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Featured, Improve the World, Leadership, Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Seniors, Strategy|Comments Off on Operation USO Care Package

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Starbucks Gold Dusted

I caught this Chicago Tribune story about how Starbucks is combining its Gold [...]

By Stephen Wayhart|2009-11-14T17:07:18+00:00November 14th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Pricing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, Sales, Strategy|Comments Off on Starbucks Gold Dusted

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Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off on Multicultural Marketing Matters

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Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off on Don't Serve Pepsi-Cola

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Great Design Sells Period

Did you know that a three-year study of more than 40 Fortune 500 [...]

By Stephen Wayhart|2009-11-04T06:18:26+00:00November 4th, 2009|Advertising, Brand Leadership, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Innovation, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|Comments Off on Great Design Sells Period

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