Product Marketing

Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart|2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

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Dominos Calls Baby Ugly and Doubles Profits

As a brand marketing consultancy, people pay us to, "call their baby ugly" [...]

By Stephen Wayhart|2010-03-03T13:36:57+00:00March 3rd, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Strategy, Word of Mouth Buzz|Comments Off on Dominos Calls Baby Ugly and Doubles Profits

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Irish Asked to Boycott Denny's

File this Blog post in your, "What were they thinking" folder! From very [...]

By Stephen Wayhart|2010-02-27T15:27:31+00:00February 27th, 2010|Advertising, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Excellence, Featured, Food and Drink, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Strategy, Target Marketing, Word of Mouth Buzz|Comments Off on Irish Asked to Boycott Denny's

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Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By Stephen Wayhart|2010-02-17T08:26:48+00:00February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Comments Off on Pittsburgh's New Innovative Giant Eagle

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Social Media Mistakes by Tiger and Toyota

Typically, in times of crisis, most brands fail in their communications before the [...]

By Stephen Wayhart|2010-02-16T12:42:44+00:00February 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Product Marketing, Public Relations, Strategy, Web 2.0, Web 3.0, Word of Mouth Buzz|Comments Off on Social Media Mistakes by Tiger and Toyota

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Loving Pepsi's Refresh Project

Looking forward to great game and loving Pepsi's decision to pass on Super [...]

By Stephen Wayhart|2010-02-07T13:39:55+00:00February 7th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, ROMI, Social Media, Strategy, Television, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off on Loving Pepsi's Refresh Project

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Seven Ways to Reinvent Yourself

OK, we're all about 1/12th of the way through 2010 and most of [...]

By Stephen Wayhart|2010-01-30T08:50:44+00:00January 30th, 2010|Brand Leadership, Excellence, Featured, Marketing Rock Star, New Product Marketing, Product Marketing, Strategy|Comments Off on Seven Ways to Reinvent Yourself

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iWant, iNeed, iGotta

Pancakes in a can? I'm all in! What a simple brand promise - [...]

By Stephen Wayhart|2010-01-29T19:59:31+00:00January 29th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|2 Comments

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A Butt Face Marketing Lesson

I just love this lawsuit kicked off by The North Face – an [...]

By Stephen Wayhart|2010-01-24T16:10:45+00:00January 24th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Featured, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Startups, Strategy, Teens/Tweens, Word of Mouth Buzz|Comments Off on A Butt Face Marketing Lesson

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The Kids Are Alright Part II

In an earlier post, I reported that it was great to see the [...]

By Stephen Wayhart|2010-01-22T05:50:43+00:00January 22nd, 2010|Advertising, Analytics, Blogs, Boomers, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, ROMI, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off on The Kids Are Alright Part II

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