New Product Marketing Archives - Page 5 of 6 - BrandMill

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New Product Marketing Archives - Page 5 of 6 - BrandMill

Radical Green Marketing

Last week, I attended a Green Marketing Summit given by the Pittsburgh American [...]

By Steve Wayhart|2009-04-14T06:17:00+00:00April 14th, 2009|Brand Leadership, Consumer Marketing, Employee Best Practices, Green Marketing, Improve the World, New Product Marketing, Product Marketing, Trends|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

Apple vs. Mac

While it's a bit too early to tell, this new campaign from Microsoft [...]

By Steve Wayhart|2009-04-06T06:15:00+00:00April 6th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Strategy|Comments Off

Pizza Hut's Killer New Pasta Line

Due to the success of its Tuscani Pastas line, Pizza Hut is released [...]

By Steve Wayhart|2008-09-29T23:58:00+00:00September 29th, 2008|New Product Marketing, Restaurants/Hospitality|Comments Off

Detroit Needs To Bring Sexy Back

The New York Times recently reported that in June, the sales of new [...]

By Steve Wayhart|2008-07-27T10:28:00+00:00July 27th, 2008|Automotive, Brand Leadership, Design, Green Marketing, New Product Marketing, Product Marketing, Strategy|Comments Off

Pizza Hut Makes Pasta To Go

The Pizza Wars are really heating up in the $37 billion industry as [...]

By Steve Wayhart|2008-06-23T15:12:00+00:00June 23rd, 2008|New Product Marketing, Restaurants/Hospitality|Comments Off

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Nestle's Sweet Strategy

Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]

By Steve Wayhart|2008-06-11T21:50:00+00:00June 11th, 2008|Brand Leadership, Branding, Consumer Marketing, Marketing, New Product Marketing, Premium Brands, Pricing|Comments Off

15 New Beer Brands – Ugh

As I look forward to rooting for the Pittsburgh Penguins to bring the [...]

By Steve Wayhart|2008-05-23T22:20:00+00:00May 23rd, 2008|Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Product Marketing|Comments Off

Run Taste Tests

On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]

By Steve Wayhart|2008-04-20T23:32:00+00:00April 20th, 2008|Brand Leadership, Branding, Innovation, Marketing, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

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