On April 7th, to promote its newest brew, Pike Place
Roast, Starbucks gave out free coffee at all of its U.S.
company-operated stores.

It’s the old "show and tell."Product sampling works in a Starbucks, CostCo, or your corner deli.

Find a way to have your clients or prospects to "taste test" your goods and/or services and watch your sales grow.

Watch more brands follow suit because now more than ever with the Internet and Social Media, the quick return on investment for product sampling makes it a terrific marketing tactic.